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I love a good wash off mask and the ones made by I’m From have historically worked really well for my skin. Imagine my excitement when the brand sent me their entire new beet line in a special launch packaging (watch the unboxing reel here - I’ve never seen anything like it).
I’m From Beet Purifying Mask promises to improve the look of pores, control sebum, and provide a clear complexion. Those claims are pretty standard for clay masks, but what’s unique about the I’m From Beet is the 1.5% red beet enzyme from Damyang, Korea. This enzyme can improve skin’s ability to retain moisture so that it feels hydrated and not tight after the mask is washed off.
How to use:
Apply after cleansing (I prefer using this on damp skin)
Relax for 10-15 minutes (do not let the mask dry completely)
Massage in circular motion with lukewarm water, then rinse
The mask is very creamy and easy to apply. For me, it stays pretty moist for the entire 10 minutes (I don’t really time my masks, I just relax and watch some YouTube while soaking in the tub, but it’s probably close to the recommended 10-15 minutes) and doesn’t cause any dryness or irritation. I notice a faint, fruity smell. When I first sat down to write the review, I thought this mask didn’t smell like anything, but I sniffed it to be sure and I can pick up a light scent. It didn't linger and really didn’t make an impression on me.
I’m From knows how to make great wash off masks, and the beet one didn’t disappoint. I reach for it pretty often, whenever I feel like my skin could use a little extra purifying that’s still gentle.
I have combination skin with some dry and some oily areas. The zones to either side of my nose can get a bit congested and the pores tend to appear larger there as well. I use I’m From Beet Mask all over the face, even on the dry areas, and get great results. The skin feels softer and smoother right away, and any parts that were oily before get nice and matte (yet the dryer parts aren’t parched or tight).
I can’t comment much about the beet enzyme, because good clay masks usually don’t dry out my skin in the first place. Someone with very dry skin may notice more of a difference in how hydrated they feel afterwards. For me, this is just a good mask for keeping excess oil at bay and the pores looking nice.
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I’m From Beet Purifying Mask ingredients: Water, Kaolin, Dipropylene Glycol, Propanediol, Cetyl Alcohol, Cellulose, Caprylic/Capric Triglyceride, 1,2-Hexanediol, Arachidyl Alcohol, Glyceryl Stearate, Isononyl Isononanoate, Palmitic Acid, Beta Vulgaris (Beet) Root Powder, Stearic Acid, Behenyl Alcohol, Arachidyl Glucoside, Bentonite, Cocos Nucifera (Coconut) Shell Powder, Vitis Vinifera (Grape) Seed Powder, Hydroxyacetophenone, Polyacrylate-13, Xanthan Gum, Hydrogenated Polyisobutene, Potassium Cetyl Phosphate, Ethylhexylglycerin, Fragrance, Disodium Edta, Iron Oxides(Ci 77491), Polyglyceryl-10 Laurate, Ethylhexyl Palmitate, Myristic Acid, Sorbitan Isostearate, Glucose, Panthenol, Beta Vulgaris (Beet) Root Extract, Sucrose, Tocopherol, Citric Acid, Gluconolactone