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  • Writer's pictureK Beauty Hobbit

Store Highlight - DearLucy

This is a sponsored post with affiliate links. All opinions are my own.

What do seasoned kbeauty enthusiasts and brand new explorers of the 12 step skincare routine have in common? They all want a reliable, authentic, and quick way to get their skincare goodies. I love introducing my readers and Facebook group members to new, trustworthy shops.

DearLucy is a small, woman-owned business based in Las Vegas, NV. They offer a carefully curated collection of best sellers and new brands, fast USA shipping, and personalized support via email or Instagram. The lineup is regularly updated based on new launches and consumer preferences. Get 15% off your order with my affiliate code KBHOBBIT.


While I absolutely love the store name, it was named after the owner’s puppy. The fact that it’s also my name is pure coincidence.

The founder Mariel Kim first became interested in skincare as a means of dealing with acne and eczema. Introducing kbeauty turned into a life changing experience plus a unique way to connect to her Korean heritage. Like many of us, Mariel ran into the issues of inaccessibility of Korean cosmetics in the United States - long shipping times, potentially fake products, and no post-purchase support. Her goal with DearLucy is to address all of those issues. The business is on a mission to prove that kbeauty is for everyone and to inspire confidence in their customers.

DearLucy carries a good selection of well known brands such as CosRx, Beauty of Joseon, and Haruharu, plus some harder to find labels like AXIS-Y, Goodal, and Abib. Take a look at their store for a full list of brands and products.


One of my favorite sections of the site is Skincare 101. It provides a very detailed yet easy to follow discussion of each routine step. It is an invaluable resource for skincare beginners or anyone who needs a little refresher. Every step includes a link to the applicable product category on the site for convenient shopping.

My experience

DearLucy found me via the Facebook group and my IG page and I was immediately interested. Being a small business owner myself, I have a soft spot for entrepreneurs. I can usually tell how passionate someone is about their vocation by the time stamps on their messages and emails - when you love what you do, you almost never stop working. I often send out blog-related emails at night, and the only people who respond right away are small business owners like Mariel. You cannot hire / outsource that kind of commitment.

The site is professionally made and easy to navigate. Every listing has clear instructions and a full ingredient list in English - something I personally appreciate. That information isn’t always easy to find, especially on mega sites that ship directly from Korea. My sensitive friends will benefit from being able to quickly review every product for anything their particular skin may not tolerate.


After browsing the shop, I picked out a few items that piqued my interest - some of them have been on my wishlist for a while, and others gave me huge FOMO (fear of missing out) after DearLucy’s reels. I placed the order on Wednesday and had the carefully packaged box arrive Saturday of the same week. Check out the unboxing reel - everything was wrapped with love. In general, customers can expect USA delivery within 2-5 business days. Plus, there’s an opportunity for freebies - a free mini product on orders of $50 or more and free full size product on $100 or more. In addition to my selections, I received some sheet masks and a travel sized Anua toner that will be joining me on my trips this Fall.

Overall, I’ve had a pleasant shopping experience and a great time working with Mariel. I will be keeping an eye on the site for new curations. Definitely give DearLucy a try if you are in the market for some new, authentic kbeauty and want to support a small business.



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